Below is a selection of articles written during my time at global ad trade The Drum, covering just about everything related to marketing: agencies, mass media, creativity and innovation.

Features and in-depth pieces

• A look into a major industry study on the rising influence of Muslim Millennial women: https://www.thedrum.com/news/2018/03/02/unapologetically-muslim-study-investigates-trends-amongst-muslim-women-us-uk-and
  

• One of my favorite long-running ad campaigns: https://www.thedrum.com/news/2018/10/30/how-allstates-mayhem-brought-carnage-and-humor-insurance-marketing
  

• Research + interview with Grindr's publication Into on LGBTQ marketing: https://www.thedrum.com/news/2018/03/19/beyond-pride-how-brands-can-better-engage-the-5-trillion-lgbtq-market

• In a year where Madison Ave was hit hard by #metoo scandals, I was the first to address the industry's masked vigilantes: Diet Madison Avenue: https://www.thedrum.com/news/2018/07/31/pig-noses-and-instagram-stories-look-diet-madison-aves-instigative-whistleblowing-so

• Dug into the future of TV/streaming and how current fragmentation put Nielsen in a tough position: https://www.thedrum.com/news/2018/05/03/the-future-audience-measurement-getting-clearer-nielsen-may-not-carry-the-torch

• I love the future — and got to dig into the fun and brilliant world of DRL: https://www.thedrum.com/news/2018/04/03/drone-racing-league-adds-bmw-sponsorship-horsepower-and-race-course-expanding-sports

• Really gonna miss Elton John. Saw his VR-enabled farewell announcment, which was fairly bonkers to pull off: https://www.thedrum.com/news/2018/02/12/farewell-yellow-brick-road-how-elton-john-used-vr-make-his-farewell-announcement

Interviews

• Spoke at a conference in ATL in October, and Miss America was around to chat about holding down the pageant's 2.0 era. https://www.thedrum.com/news/2018/10/18/miss-america-stewarding-the-pageant-brands-20-update
  

• A conversation with R/GA's global diversity lead, one of the stewards of the industry's top diversity pipeline: https://www.thedrum.com/news/2018/08/01/rga-diversity-head-carl-desir-the-train-s-built-i-m-here-help-drive-it-its
  

• Weight Watchers had one of the more notable rebrands in recent history, spoke to ex-Unilever vet, WW chief brand officer about it: https://www.thedrum.com/news/2018/10/03/wws-brand-boss-gail-tifford-putting-members-the-heart-its-bold-pivot-wellness
  

• Dug into the future of publishers with Flipboard's Mike McCue: https://www.thedrum.com/news/2018/09/04/flipboard-ceo-mike-mccue-theres-real-bright-road-ahead-publishers
  

• NowThis has long been the top player in social-driven news content, spoke to their content head on what's to come: https://www.thedrum.com/news/2018/07/13/nowthis-content-head-exarhos-flagship-series-mane-and-crossover-potential-with
  

• I discussed the state of the agency network model with long-time BBDO global chief Andrew Robertson: https://www.thedrum.com/news/2018/02/15/bbdos-andrew-robertson-continued-creative-success-amid-the-rise-indies-and

More stuff can be found on my Medium site.