Aerialist was tapped by Alpha Precision Media, a minority-owned media investment and content creation company, to concept a branded entertainment idea integrating Kraft brands. The idea became ‘5GRV: Gamers on the Road.’: a live-streamed reality show on Twitch.

Intended to increase brand awareness for Kraft brands and audience engagement for the 5GRV franchise, the series featured three Black female gamers and a comedian traveling in an RV for 10 days—the entirely Black crew was a first of its kind. The first branded live stream reality content on Twitch featured Kraft Velveeta and Kraft Mayo and created over 3600 minutes of content across 30 streams.

5GRV delivered over 21 million impressions with a 50% increase over benchmarks in display and online video CTR. With 97,000 minutes watched on Twitch, ‘Gamers on the Road’ engagement saw a 37% increase in viewing time over the average and a 17.4% increase in minutes spent viewing ‘5GRV’ streams per unique user. It also had over 85,000 engagements across digital.

Awards:

Digiday Content Marketing Awards, Best Content Marketing Platform

Shorty Awards, Single Platform Campaign (Bronze; Other Platform), Multicultural Community Engagement, (Silver, Other Platform; Audience Award)