The 4As, MAIP Alumni Association, and Google partnered up in a one-day immersion, giving 15 MAIP alumni the opportunity to gain insight into Google's technology and best practices. That way, they could leverage these tools within their advertising positions.

Our job wasn't just to come up with a name and logo for this alliance - we also had to create something worthy to be called a program by any of these entities. This is what AdByte has grown into.

Special thanks to AD Megan Vo (MAIP 2013 alumni) on this one. 

AdByte: Powered By Google

The 4As, MAIP Alumni Association, and Google partnered up in a one-day immersion, giving 15 MAIP alumni the opportunity to gain insight into Google's technology and best practices. That way, they could leverage these tools within their advertising positions, and give young talent of color an ADvantage.

Our job wasn't just to come up with a name and logo for this alliance - we also had to create something worthy to be called a program by any of these entities.

Special thanks to AD Megan Vo (MAIP 2013 alumni) on this one.