Adweek, like many publications who felt the impact of the George Floyd murder in June, wanted to find a way to use its editorial influence to challenge the ad world’s efforts on inclusion and equity.
Knowing my unique perspective from working as an agency creative and industry journalist, I was tapped as the historic publication’s first-ever guest editor to lead and launch my own digital content hub. The hub was inspired by Afrofuturism: a telling of the future where Black voices aren’t just cast but centered—a concept advertising had a hard time grasping.
I edited, selected the esteemed group of Black creatives from across the diaspora for a series of five pieces that focused on solutions that already exist: talent initiatives, proper representation in the work, resource groups, and Black entrepreneurship.
You can read the full series here. (note: paywalled content)