To Practise_Practice started as a thesis that Dr. Erika Wong to close the opportunity gap for young artists looking to break into the fine art space. As a professional experiential artist, scholar and academic, she understands from multiple perspectives the cost to make it in the aesthetically pleasing part of the luxury sector.

Her platform, she hopes, will not only wake up the next generation of fine artists to how much work is needed to thrive, but will enable them with the tools needed to survive on a daily basis.

Dr. Wong worked with Aerialist, my consultancy, to revamp her brand identity and web presence, while enhancing her bold vision in a way that will draw eyeballs of students, art schools, institutions and major patrons of the arts.

To Practise_Practice goes live in 2021, but you’re able to see a beta version of what we’re cooking.